Fourfive’s next chapter called for more than a polish — it needed punch. Founded by pro rugby athletes Dom Day and George Kruis, the brand had performance at its core, but the visuals didn’t match the energy. We stripped back the sterile aesthetic and rebuilt it with grit, movement and intent.

A bold, grungy design language now drives everything — from high-impact product visuals across the website, Amazon storefront and social media to packaging for new launches like Hydro tablets and Creatine blends. The result is a system that feels raw, dynamic and unapologetically athletic — built to stand out, and built to perform.