Roshni by Raj, a much-loved Indian restaurant in Mackay, Australia, came to us for a rebrand that could match the care, quality and craft behind the food. We brought the light back into the brand — quite literally.

Built around the meaning of Roshni — light, warmth and happiness — the new identity is rooted in emotion and story. A radiant star motif becomes the thread that ties everything together, inspired by a deeply personal connection and carried across every touchpoint. A refined serif wordmark brings sophistication, while the handwritten by Raj adds a human, intimate layer — a quiet signature of care behind every dish.

The system blends modern elegance with cultural depth, using a rich palette, tactile materials and considered detailing — from menus to uniforms to interiors. The result is a brand that feels warm, elevated and full of intent. Familiar, but reimagined. Built for its next chapter.